Former local doughnut shop retools, plans to go national

The Warren Sentinel

FRONT ROYAL — Naughty Girls Donut Shop, which began in Front Royal as the realization of a 16-year-old girlís dream, will soon become a national chain.

The doughnut shop opened in 2014 in the Riverton Commons and operated there for about two years, co-owner Natalie Ramos said.

The owners have since rethought the brand and gained an investment from SNM Global Holdings to aid expansion.

A Sterling shop is set to open Oct. 1, with future locations planned for Washington, D.C., Philadelphia, New York and Las Vegas, she said.

Natalie Ramos described the Front Royal location as a "mom-and-pop shop," but it was really a mother-daughter venture. It began when her daughter Tiana Ramos, then 16, worked as a baker at Fauquier Hospital in Warrenton. A doctor nicknamed Tiana "little naughty girl" because of her tattoos, Natalie Ramos said.

Tiana dreamed up the bakery and mapped it out on a vision board. Residents of Linden at the time, they chose the former Quiznoís shop in the Riverton Commons as an ideal location.
Quiznos soon closed, and "long story short, that vision board came about," Natalie Ramos said.

Naughty Girls Donuts faced some negative community feedback due to the name and pin-up girl theme, but Natalie Ramos said they do not regret time spent here.

Front Royal was a "great learning experience" and "we appreciate everyone that did come and support the shop, we're grateful for them," she said. While the store did "fairly well" in Front Royal, it needed some tweaks, she said.

Some of those tweaks will include larger store spaces and menu additions. They plan to get liquor licenses, which would allow for "drunken doughnuts," Ramos said. Other new offerings will include doughnut sandwiches and milkshakes.

While Tiana Ramos focuses on college, Natalie is taking over the shop to "get it to where it needs to be for her."

If the store gets big enough, they hope "to come back to Front Royal and give back to Front Royal for the things they've done, and thank those that were by our side to help us."

"Whether we open up another one there, or we just come and do a big celebration for the town and thank them for all of their support, for those that did support us," she said.

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