Shenandoah County tourism office launches rebranded website

The Shenandoah Valley-Herald

WOODSTOCK – The Shenandoah County tourism office has launched a solo website as part of a rebranding campaign that was announced in December.

The site, called, debuted on Friday. No official tracking numbers are available yet, Tourism Director Jenna French said Wednesday, but she has already fielded more online requests for county visitor guides than is usual for midwinter.

“We’ve had requests from the region, from Illinois and Texas and from Georgia,” she said. “It’s generally a pretty quiet time of year for us.”

Mountain High Media in Charlottesville developed the site at a cost of $18,500. It was funded with a $50,000 Virginia Tourism Corporation grant the county received in September.

The site is part of a regional branding campaign, dubbed “Today’s Shenandoah Valley,” that eight counties and five cities are participating in to boost Valley tourism. French unveiled Shenandoah County’s role in the campaign to the Board of Supervisors in December.

The site lists options for lodging, outdoor recreation, dining and shopping. Each of the county’s six towns has its own link, and links to sample itineraries and travel packages are also available.

The site replaces the tourism office’s former web presence on Shenandoah County’s government website.

“Buried deep in the sub pages had a negative effect on us,” she said. “We serve a really different customer base than the county does.”

Visitors can book hotel stays directly from the site as they would on a travel site. That and better search engine optimization will help ease confusion among some visitors on where things are in the region, French said.

“We have the Shenandoah Valley, Shenandoah County and the Town of Shenandoah,” she said. “If you go on Trip Advisor looking for something, something in Page County might come up.”

Now that the website is online, French said, the next step in the campaign is preparing web videos to post on the site and on social media.

“We’re going to focus on video marketing instead of TV,” she said. “We’re going to have some general videos about the county and a series of smaller videos that focus on wine, hiking and mountain biking.”

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