Tourism groups get state grants

The Shenandoah Valley-Herald

HARRISONBURG – Four Valley initiatives have received state funding to boost local and regional tourism.

On Tuesday, Gov. Terry McAuliffe announced that more than $967,000 in matching grants will be distributed to 50 tourism programs statewide as part of the Virginia Tourism Corporation’s Marketing Leverage Program.

A $50,000 grant will be split among Harrisonburg Downtown Renaissance, the city tourism office and the city Department of Economic Development. The money will fund the creation of 360-degree panoramic views of the downtown area for HDR’s website, according to Executive Director Andrea Dono.

The grant will also fund the creation of a new magazine advertising downtown attractions to be placed in rooms in the Hotel Madison and Shenandoah Valley Conference Center when it opens, Dono said.

The Shenandoah Spirits Trail received a $36,000 grant to target millennials and baby boomers in Virginia, Maryland, Pennsylvania and North Carolina, according to a Wednesday press release from Harrisonburg Tourism Director Brenda Black.

The trail launched in September 2016 as a partnership among wineries, breweries, cideries and distilleries in Rockingham, Shenandoah and Frederick counties, as well as Harrisonburg and Winchester.

The Passport to a Shenandoah BeerWerks Adventure, a 12-location beer trail featuring all four Harrisonburg craft breweries, received more than $22,000 for cross-promotion of each brewery and advertising outdoor activities, Black’s release said.

Today’s Shenandoah Valley Takes Flight, a collaboration led by the Shenandoah Valley Tourism Partnership and the Front Royal-based Northern Shenandoah Valley Regional Commission, also received $25,000 for the promotion of the Valley as “an outstanding year-round destination to global visitors,” the release said.

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